01 / INTRO — MADRID, WORKING GLOBALLY

KATIE
VORONINA

Web3 Marketing Strategist — GTM, Growth & Partnerships

I understand the technology I market. I work with technical teams on product launches, content and partnerships.

  • MARKETING
  • PR
  • EVENTS
  • PARTNERSHIPS
  • COMMUNITY
  • WEB3
Katie Voronina representing Vara at ETHGlobal Brussels
ETHGLOBAL BRUSSELS / 2024

02 / CASE STUDY — GEAR TECHNOLOGIES

VARA

MAINNET. TESTNET.
MARKETING & COMMUNITY.

I built the marketing function and led content, launch messaging and partner communications, including the incentivized testnet and mainnet launch.

View full case study
Gear and Vara booth at DeInsight Bangkok, photographed by Katie
GEAR / VARA — IN THE REAL WORLD
BUILT
TOGETHER.
31,433
TESTNET PARTICIPANTS
2.67M
TESTNET TRANSACTIONS
132K+
X COMMUNITY FOLLOWERS
5
PRODUCT MILESTONES

2023 testnet: Vara report.
Community & milestones: CV.
Team outcomes during my tenure.

03 / PARTNERSHIPS

COINBASE /
GATE.IO

LISTINGS, CAMPAIGNS & USER EDUCATION.

I coordinated partner announcements, campaign content and user education for exchange partnerships and learning campaigns.

Explore the work

04 / GLOBAL EVENTS

EVENTS

SPEAKING, HOSTING & ORGANIZING.

I speak at conferences, host meetups and work with organizers on workshops, side events and speaker arrangements.

30MEETUPS / WORKSHOPS / SIDE EVENTS
28CONFERENCE ENGAGEMENTS

Selected, documented work—not a complete career total. Includes internal coordination with local organizers; not all are personal appearances. See the itemized count ↗

Full event archive
135 ENGAGEMENTS · 10 PHOTOS
All regions — 135 recorded engagements · with and without photos

Speaking appearances first. Scroll the list for more, or open the full regional archive below.

Browse the full archive →

05 / INTERVIEWS & CONVERSATIONS

INTERVIEWS

INTERVIEWS, X SPACES & AMAS.

Conversations about blockchain products, marketing and community. The archive includes sessions I spoke in, hosted or coordinated.

All interviews & AMAs

IN THEIR WORDS / LINKEDIN COMMENTS

THE WORK.
THE PEOPLE.

What people say about working with me.

Original LinkedIn discussion ↗Read all comments →

What really stands out is how naturally she bridges the gap between deep technology and clear, compelling storytelling.

Luisa Medova ↗EXCERPT FROM A LINKEDIN COMMENT

She goes deep into the product, works closely with teams, and turns that into a clear, credible story.

Olga Etmanova ↗EXCERPT FROM A LINKEDIN COMMENT

It was a pleasure working with her when I had the opportunity to.

Esahm Malik ↗EXCERPT FROM A LINKEDIN COMMENT

Have worked with her on numerous occasions to help coordinate content for our show

Brandon Zemp ↗EXCERPT FROM A LINKEDIN COMMENT

06 / CURRENT PROJECT / CO-FOUNDER

ETH BALI

CO-FOUNDER / PLANNED FOR 2027.

I co-founded ETH Bali and lead partnerships, sponsorships, community growth and go-to-market strategy for its inaugural event, planned for 2027.

Explore ETH Bali
Actual ETH Bali homepage: illustrated tropical scene, Ethereum symbol and ETH Bali 2027 letteringETHBALI.CC / OFFICIAL WEBSITEEXPLORE ↗